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News Xchange 2009 Agenda: |
| A Survival Guide for the News Industry |
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| 09:30 |
Consolidating core - how to make more with less
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Facilitator: David Brewer, Media Strategy Consultant & Director Media Ideas International, UK
Producer: NewsXchange
The economic downturn has led to many thousands of job losses in the media sector, leaving the old newsroom model financially unsustainable and facing extinction. Managers have to continue to provide quality news bulletins across many more platforms, but with fewer journalists and diminishing coverage budgets. Do you retrench and hope to ride out the recession or do you consolidate your position with reduced assets and emerge sleeker and more efficient after the slump? We look at ways that newsrooms can prioritise resources, improve workflow and talk to fellow broadcasters who have made a success of doing more with less.
With contributions from: Ulrik Haagerup, Head of News, DR; Jeff Kiernan, Vice President & News Director, CBS; Antonio Losada, News Production Coordinator, TVE; Gaven Morris, Head Continuous News, ABC Australia; Mark Southgate, Regional Director, ITV News and Regions
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| 11:15 |
Coffee Break
Sponsored by SES World Skies
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| 11:45 |
Living the Brand: Is this still a valid conversation in the middle of a recession?
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Facilitator: Amy Selwyn, Consultant, Marketing Strategies
Producer: NewsXchange
You know that you want your brand to be relevant but can you really talk about branding - and brand-building programmes in the middle of a global financial crisis? Our experts will say not only that you can but that you MUST! What does your news brand promise your audiences and how do you deliver that promise? How do you create an internal culture that makes branding real and not just something your Marketing department takes care of for you? How do you get your journalists to see the value of branding and incorporate its relevance into their roles? How do you keep building and growing a brand when you have no budget and you're under siege from all the other sexy new social networks threatening to overtake you? Our panel of experts reveal all....
With contributions from: Christoph Lanz, Managing Director, Deutsche Welle TV; Graham McCallum, Founding Partner and Executive Creative Director, Kemistry; Christoph Pleitgen, Global Head of News Agency, Thomson Reuters; Joe Rovitto President, Clemensen & Rovitto Inc William Schroeder, Managing Director, The Schroeder Group
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| 13:15 |
Presentation of the Mohamed Amin Award
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Introduction: Nart Bouran, Director of Television, Thomson Reuters
Session sponsored by Reuters
Award Presentation: Salim Amin, Chairman, A24 Media
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| 13:30 |
.... And what about the journalism?
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Facilitator: Roland Schatz, President, Media Tenor International
While we debate how best to survive a recession, let's not throw the baby out with the bathwater and forget the most important element of all - good journalism! Last year in Valencia, NewsXchange looked at broadcasters' coverage of the financial downturn: the stories, the pundits, the projections. From that session, we took home some key messages and must-do's on how to tell the story more effectively, more responsibly and more engagingly. So how did we do? This year we've asked Media Tenor International, experts in global media analysis, to take a look at a very large number of broadcasters' business reporting over the past twelve months -- since the fall of Lehman Brothers -- and give us a report card: Have we had an effect on consumer confidence? Have we raised our game? Have we delivered good journalism?
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| 14:00 |
What the future holds....
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We ask some of our panel experts to tell us what the past two days have really meant and then do some crystal ball gazing and give us their predictions for the future of the broadcast news media
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| 14:15 |
Air Malta Raffle
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| 14:30 |
End of Conference
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Lunch
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