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News Xchange 2009: |
| A Survival Guide for the News Industry |
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As the world economy leads us all into uncharted waters, NX 2009 will focus on how the industry should act to ensure we survive not just this year's crisis, but also emerge stronger for the future.
The deepening financial crisis is engulfing mainstream media. Today, we are witnessing an unprecedented and extraordinary transformation of broadcasting as we know it.
News managers are under siege to cut budgets and transform internal cultures, and develop working practices and business models to produce affordable and relevant programmes. That's a tall order.
At the same time, the world isn't standing still, and there are big news stories from literally all corners of the planet. These stories must be told and, let's face it, if we don't do it and do it well, we're likely to find ourselves up against Twitter and Facebook and tons of new, widely available sources for content. And we might not win.
This year's NewsXchange is a MUST. We're focusing all of our editorial muscle on interactive debate and discussion, and on ensuring you leave Malta with To Do lists, tools and contacts you will take back to your newsrooms and use.
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Here are three sessions we will be offering -- and there will be more -- this year. They're going to be highly interactive and they're going to give you concrete ideas about things you can use in your newsrooms and your organizations.
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Sex, lives, and videotape: how to improve story ratings
What stories do people really watch? How much do assumptions about audience influence journalism? Can anybody actually prove what builds audience? In this interactive session, delegates will digitally "stack" a news bulletin; compare their "broadcast" with line-ups from several thousand others, then "reality check" decisions against actual viewership. The exercise will reveal practical approaches that improve ratings for any story on any topic. We will also explore how we can change newsroom cultures to enhance journalistic endeavour.
Facilitator: Walter Dean of the Committee of Concerned Journalists and co-author of the Project for Excellence in Journalism
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Living your brand: how to build your brand in the middle of a global recession
You know you want your brand to be relevant but can you really talk about branding -- and brand-
building programs -- in the middle of a global financial crisis? Our experts will say not only that you can but that you must! What does your
news brand promise your audiences and how do you deliver that promise? How do you create an internal culture that makes branding real and not just something your Marketing department takes care of for you? How do you get journalists to see the value of branding? How do you keep building and growing a brand when you have no budget and you're under siege from YouTube, Twitter, Facebook and all the other sexy new platforms on the block?
Facilitator: Amy Selwyn, Head of Marketing, NewsXchange
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Consolidating core - how to make more with less
The economic downturn has led to many thousands of job losses in the media sector, leaving the old newsroom model financially unsustainable and facing extinction. Managers have to continue to provide quality news bulletins across many more platforms, but with fewer journalists and diminishing coverage budgets. Do you retrench and hope to ride out the recession or do you consolidate your position with reduced assets and emerge sleeker and more efficient after the slump? We look at ways that newsrooms can prioritise resources; improve workflow and talk to fellow broadcasters who have made a success of doing more with less.
Facilitator: David Brewer, Media Strategy Consultant and Director of Media Ideas International, UK
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It's a jungle out there. And the laws of the jungle apply! At NX '09, we're going to be all about giving you tools and skills and contacts to give you the support you need to win the battle and win it big.
Be there.
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All sessions are conducted in English. There is no simultaneous interpretation available.
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