Newsxchange for broadcasters by broadcasters



































News Xchange 2002: Agenda for Friday, 11 October 2002

The News Xchange conference takes a thematic approach to the major issues of the day in broadcast journalism. Each day will have a specific theme: Please note that we will continually update confirmed speakers as we get them.
Day 1 focus: The War on Terrorism
Has broadcast journalism lost its way in the coverage of the war? Will the next phase of the war be too dangerous to cover?
Day 2 focus: The Audience: Back to the future
Can broadcast news reinvent itself without sacrificing editorial standards and alienating traditional viewers? A closer look at those who are breaking the mould!

Session 4
0900 - 1100
Broadcast News and The Audience: Is the Nightly News dying year by year as it fails to attract younger viewers? How can broadcasters break the mould and attract new audiences and build new loyalties across media lines?

Most broadcasters are now struggling to maintain the audience for main evening bulletins. What are the techniques being used to keep the audience hooked to the main bulletin? In addition to maintaining audience, how do we attract younger viewers and what lessons can we learn from those at the cutting edge in youth TV, interactivity, etc? Is it possible to produce a different type of newscast that maintains journalistic standards but is more appealing to younger, multi-cultural audiences? Or does dramatic change and down-market, soft journalism drive away traditional, core viewers? Who is successfully reaching these viewers without sacrificing their standards?

We will look at some of the broadcasters that have been successful or are trying to break the traditional broadcast mould to attract new and younger audiences. We'll review the role of the traditional anchor, the use of graphics and live techniques in story-telling and whether these pressures are affecting the choice of agenda. Amongst the broadcasters trying the new approach: RTL 2 in Germany; City TV in Toronto; and BBC 3 in the UK.

Chair: Sian Williams, Presenter, BBC
Producer: Jenny Baxter/Fiona Anderson, BBC and Charles Bebert, Kane Media

Confirmed Participants:
  • Pedro Gonzalez Martin, Director of International Organisations, RTVE, Spain
  • Eva Hamilton, Head of News & Sport, SVT Sweden
  • Cyril Lollivier, Peaktime, France
  • Olivier Mazarolle, Directeur de l'information. France 2 (via satellite)
  • Richard Sambrook, Head of News, BBC (via satellite)
  • Richard Tait, former Editor-in-Chief, ITN and Vice Chairman, IPI, UK

1100-1115 Coffee break

Session 5
1115-1245
Can broadcasters find a way to make the world care about Africa?
Does the audience care about the developing world? Do the viewers understand the stories we tell them about Africa - or could we do more to engage them? Will citizens ever care if broadcasters don't? Or is serious programming being produced and ignored? What roadblocks do African journalists have in getting their story to the west? What roadblocks are set up internally by African stations themselves?

We'll search for answers and also introduce brand new relevant research. BBC News showed reports by its top correspondents to focus groups around Britain and filmed their reactions. They then held a workshop where the reporters met their audience face to face. The research was sponsored by the UK Department for International Development with the aim of finding better ways of engaging the viewer. Fiona Anderson, who trains reporters for BBC News, put together what the audience told the BBC in a video which will be shown for the first time at this session - see what the BBC learned and compare it to your experiences.

Chair: Azeb Wolde-Giorghis, Correspondent, CBC/SRC, UK, formerly based in Ivory Coast
Producers: Peter Verlinden, VRT

Confirmed Participants:
  • Fiona Anderson, Assistant Editor, Training & Development, BBC Newsgathering, UK
  • Salim Amin, Managing Director, Camerapix, Kenya
  • Gilbert Bawara, Executive Assistant to the Special Representative of the UN in the Democratic Republic of Congo
  • James Brabazon, Director, Camerapix (Reporting via satphone in Liberia)
  • Peter Verlinden, Foreign Editor, VRT, Belgium

1245 - 1415 Lunch break

Session 3
1415-1545
Broadcasters and the Populist Far Right; Do broadcasters act responsibly in its coverage or reinforce stereotypes
How does broadcast journalism cover alienated citizens who are now supporting extremist political parties throughout Europe? Is there a danger that extremist leaders pandering to alienated viewers get uncritical coverage? What responsibilities do broadcasters have to protect shared values and at the same time remain fair and balanced and open to the voices of minorities and outsiders? We also examine the explosive issue of the coverage of asylum seekers.

Case studies from the Netherlands, Sweden, Denmark, France, and UK will be offered.

Chair: Milica Pesic, Media Diversity Institute
Producer: Media Diversity Institute

Confirmed Participants:
  • Marieke de Vries, Reporter, Voice of Holland, SBS6 Netherlands
  • Rod Liddle, Editor, The Today Programme, BBC Radio 4 (via satellite)
  • Faroek Ozgumez, Correspondent, VTM, Belgium
  • Jean-Baptiste Predali, Editor, Political Affairs, France 2
  • Ulla Terkelsen, Chief Foreign Correspondent, TV2 Denmark
  • Sheikh Abu Hamzah al-Masri, Finsbury Park Mosque, UK (pre-taped interview)

1545 - 1600 Coffee break

Video Report
1600 - 1610
Technology Update: The Top Innovations from IBC
Leif Hedman of SVT Sweden, provides a taped report from IBC, covering the top innovations at this year's September show.
With thanks to Magnus Akerlund, SVT24

Session 7
1615 - 1745
Iraq Watch: Up-to-the minute reports from Baghdad and other news capitals around the world
As we all wait for possible war in Iraq, we'll get the latest news and information from reporters on the ground in Baghdad and elsewhere. Following this discussion, we'll move on to the final agenda item of The News Xchange:

Reflections: The Role of Media in Today's Society
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