It's the most important question we can ask: Are we out of touch with our audiences and, if so, what can we do about it? That's how NX16 will open this year.
In a session produced by BBC News, DR and News Xchange, keynote speaker Nigel Farage, British politician, current leader of the UK Independence Party (UKIP) and a driving force behind the Brexit vote, will tell us what he believes we're getting wrong and why.
Together with session moderators Nick Robinson of the BBC and Tine Gotzsche of DR, we'll broaden the discussion to look at the emergence of both right- and left-wing political voices across Europe, the Trump Effect and the increasing polarization of agendas. Where does media fit in all of this?
Our panel of print, broadcast, radio and digital journalists from around the world will get into the nitty gritty of what's working, what isn't and what we should -- and should not -- do to better connect with audiences.
Here are some of the terms we're likely to hear:
- Filter bubbles.
- Journalist objectivity.
- Media is part of the elite.
- Liberal bias.
- Conservative bias.
- Opinion-led journalism -- the future? the answer?
- And much, much more.
You cannot miss this.
Book your seat now. News Xchange 2016 will sell out.